About Alder & Bloom

Alder & Bloom opened on Crabapple Road in 2017, in a five-room space that used to be a dentist’s office. Marissa built the treatment menu first and the front desk second — she wanted appointments long enough to do properly, before she worried about how many she could fit into a day.

Most of what the spa is known for locally is not the massages, though those book out first. It is the gift card. Every December, roughly a third of what comes through the door was bought by someone who has never had a treatment here themselves — a spouse, a daughter, a coworker doing a $50 gift exchange. The site is built for that person as much as for the regular who already knows what she wants.

“The person buying the gift card has never had a facial in her life. The site has to work for her, not just for the regular who already knows what she wants.”